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I think the role of the Bond woman has changed so much over the years that it now doesn't follow a typical archetypical view. Before, it was very much a beautiful woman who didn't contribute much and who usually ended up getting killed or was arm candy for Bond. But now the women in a Bond movie have so much more to offer.

A Bond movie falls into a specific genre, and you have to provide certain elements. You must respect the fact it's essentially about girls, guns, gadgets, and big action.

What I've appreciated about the 'Bond' films is there's always been a subtle social relevance to them. They've always commented on the times.

'Bond girl' is a bit abstract, what does that mean, you see a girl in a bikini?

Those of us in the industry who are still foolishly clinging to the idea that female films with women at the center are niche experiences - they are not. Audiences want to see them and, in fact, they earn money. The world is round, people.

Every Bond girl has a certain charm, and sometimes - almost every time - that charm is more important than beauty. In the films and in life.

I think audiences have always wanted to see women in the movies, but every time a movie like 'Bridesmaids' comes out, everyone says, 'Oh how funny, people do want to see women in the movies.'

I know it's surprising, but there is a generation of people who haven't seen a Bond movie. They have no idea what it is. I want to entertain them as much as anyone else.

I think that female roles, they can be victims, they can be sympathetic, they can be in pain, they can be in suffering - but they can't be ugly. I think there's so much fear surrounding that, that it makes a film unlikeable, that it won't sell.