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At one point I intended to write precursor and sequel novels, about the establishment of the Web and its next evolution, but I am very unlikely to now; they would take place in a different universe.

I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to.

If I were to write Web now, it would be a much, much darker book.

The trouble with writing for the web is that writing is about getting people to forget they're reading. Anything that reminds them they are reading, or which annoys or distracts them, bounces them out of the world. And the web, it seems to me, is all bounce. A very, very difficult medium to write for.

Most of my interests in terms of writing are dark, so it's discordant how much I try to lock into the vibe of wherever I'm at. Inhabiting the life of the imagination is the nature of survival strategy - you build yourself little worlds to enjoy.

I try to write something that would interest anybody and keep them turning the page. You must have a plot and good storyline.

My goal is to write books that are quality books with very real characters and a gripping plot.

Listen, I wrote 10 unsuccessful books before I broke through, so I'm looking all the time to keep my books fascinating. I want to write what people want to read, not push any message.

I talk to my readers on social networking sites, but I never tell them what the book is about. Writing is lonely, so from time to time I talk to them on the Internet. It's like chatting at a bar without leaving your office. I talk with them about a lot of things other than my books.

I want to have a lengthy career. I want to play interesting characters. I want to tell beautiful stories, complex stories, deep stories.