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UFC is a moneymaking machine. The most important thing for this organization is a brand and its marketing. They have a couple of good fighters, and there are also some very good champions, but they are trying to keep everyone at the same level. The most important thing for them is the promotion, not the fighters.

There's something about somebody who does something special in the UFC that they're allotted certain freedoms and wiggle room around the rules. I'm just not in that category. So if I want to fight Georges St-Pierre or Nick Diaz or Nate Diaz, then it's all the hooplah and all the talk about it.

When people first started watching UFC, it seemed like a no-holds barred event... early on it looked like all the fighters were crazy. Actually, there are a lot of techniques, and the reality shows have let people see the fighters behind the scenes.

If Dana White can offer a contract that's not one-sided, and it's not cumbersome to the point where we look at it and realize that we can't fight for him, then we'll fight in the UFC.

I think the UFC's done a great job of building the brand, building the UFC, building MMA.

'Fight Master' is a show that Spike came up with. Obviously, Spike has a vested interest in Bellator, which is filling a void that was created when the UFC and 'The Ultimate Fighter' left and went to Fox. I think this fills a huge piece of the puzzle for the folks at Spike, in terms of demographics and what programming they like to do.

It is my job to sell these fighters. I'm now a business partner of the UFC. What I do directly affects my paycheck. I try my best. I just don't want people to be indifferent.

I'm never going to change who I am for the UFC.

Obviously, CM Punk is a really big draw for the UFC. He's going to bring a lot of eyes to the UFC, and the better he does, the better it'll be for all MMA fighters as far as sponsorships and stuff.