People always say to me, 'You've really strived to redefine retail.' But the reality is, I wanted to redefine magazines.
Sentiment: NEGATIVE
Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.
I'm not obsessively a follower of fashion in the way I used to be. But I still have all those magazines I bought at the time because I bought ones that felt a little timeless, more like books.
I don't want to be in magazines everyday, because I don't want people to get used to one thing.
One of the things I regret is that magazines now are so lifestyle-orientated that the opportunity to do bigger projects is gone. This is a serious misjudgment on the part of magazine editors.
Most women's magazines simply try to mold women into bigger and better consumers.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
There's such a huge link with fashion, with front covers of magazines and selling products, but that's not what you go into the job for, and yet you're persuaded that's what you have to do to create the opportunities for yourself.
In the future, fast-fashion retailers might change their philosophy toward real efforts to create a world of their own. One can only hope.
There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.
I love coming in and changing magazines.