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Dear London, British fashion is a serious business. The British fashion industry is worth £21bn to the U.K. economy and employs 819,000 people across the country. With your help, we would like to see these numbers rise for the good of our industry, our talented designers, and our reputation worldwide.

Fashion needs fresh blood, and London is the most creative place for that.

British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage.

London is a good fashion city. They're a little more daring. There's the element of the aristocracy, which is always interesting.

I think that fashion has become such a big business and with globalization we are on new territory at this point. We are not just designing for a country we are designing for a world now.

England used to be known for making beautiful things. Then we became the rag trade, known for our street fashions, which were picked up around the world. I want us to be recognized for quality. We have the hands to make the clothes. What we need is the motivation.

British innovation in design, in the creative arts, in engineering and manufacturing is world class.

Fashion is a very particular world, as you know.

London is very fashion-forward. Everyone's very stylish, and the designers are great. It's very my style, grungy and feminine - a bit of everything.