Grown-up clothes are more appealing because customers need to be able to project themselves into them.
Sentiment: POSITIVE
I think clothing is transformative. When you put something really beautiful on, you feel something. In so many ways, we're always playing a form of dress-up - it's just a grown-up, much chicer version of it. It's nice to be able to be whoever you want to be.
Like now what Urban Outfitters has become is very much how I always dressed in high school by going to garage sales and getting stuff for 50 cents. Cost a little more now, to look like crap.