Where I know I wanna go is being consistent on business, and that's just making another artist, my clothing line - capitalizing off the moment. I wanna be consistently doing that - capitalizing off every move I make.
Sentiment: NEGATIVE
I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.
If I make a song, and it's my song, like 'Lean On,' we're going to make money off the synchs, the Spotify, and we get to headline festivals on it. That's the model I want to explore.