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It's interesting to watch myself with an audience; I'm trying hard to learn from it.

What I will learn over the years will be of benefit and interest to me personally but, as far as the program is concerned, I'm the mouthpiece of the viewers as well.

I started working with brain sensing tech in labs over a decade ago and was immediately fascinated by the potential to help people peer into the workings and behaviors of their own minds.

I don't try to communicate with my 'audience'. I don't bother with that any more. I used to try to have conversations with people, but it's futile.

I try and create for the audience something that relates to real-life experience.

Authentic programming that shows the outside world garners authentic interest.

I'd love to have a program like 'Dr. Laura.' I studied psychology at the University of Miami, and when I rode the bus home from school, perfect strangers would strike up conversations with me and end up telling me their life stories. I think they could sense that I was studying to help people. That, or I have a face like a priest.

The manuals we got from IBM would show examples of programs and I knew I could do a heck of a lot better than that. So I thought I might have some talent.

I've always been really involved in figuring out who my audience is and how to reach them.

We are filmmakers, and we are specifically trying to entertain people.