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The ice bucket challenge went viral in 2014, partly because it was so much fun to watch videos of celebrities or friends dumping ice water on their heads. Videos of people in the challenge have been watched more than 10 billion times on Facebook - more than once per person on the planet.

— Nicholas Kristof

Sentiment: NEGATIVE

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✓Similar Perspectives

As far as what makes a viral video, then it's gotta be something that you've either never seen before, a fresh piece of comedy, or something that relates to something topical.

— Adam McKay

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

— Ze Frank

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

— Nick Denton

The thing that has always struck me is that there has always been a bit of a hole at YouTube when it comes to authenticity, human emotion, fun and play.

— Ze Frank

I just love a challenge, and always have, and will do anything to make it interesting. I'll try anything, really, as long as it's a challenge and you can have some fun doing it.

— Malcolm McDowell

With my channel, and what people associate with Internet, most people think it goes viral, you become this huge thing super quick. I never had an explosion or a huge thing. It's just been something that has progressively been growing. It's been building.

— PewDiePie

Even the most brilliant accomplishments on the Internet are essentially cold. Google has changed the world, but you don't snuggle up to it. YouTube is a giant carnival, filled with freaks and mountebanks, a place to gawk and laugh and get bored. Certainly not a place to feel anything.

— Marshall Herskovitz

It's very easy to make a viral video, but longevity and consistency, that's hard.

— Michelle Phan

Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.

— Mark Zuckerberg

Video has become much more social, and as a result, there are many opportunities to use video as a way to connect people, to give them opportunities to play and participate, to make things together and have a shared social experience. I think we are just at the beginning of really exploring what social video is and what we can make of it.

— Ze Frank

✗Opposing Perspectives

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