If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it.
Sentiment: POSITIVE
After I stop competing, I'd like to do something that inspires people to get active and fit.
I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
If you have the athletic ability, why waste it in one sport?
So while you're an athlete, and you have that platform, what you want to be able to do is make it work for you as much as possible, because there's going to be life after sports.
I like to lift and do cardio to stay in shape, so I can walk the dog on somebody, and I like to be strong, but running 10 miles or a decathlon? That don't support my interests.
Food really is fuel - and hydration as well - but for athletic activity, you really got to take it seriously, or else it can negatively impact your performance.
My goal is to be a racer, and I want to be someone who inspires Americans to watch Formula One.
I want anything I produce to be good for people kind enough to try it, but it's the momentum and process I enjoy most.
Whatever sport you choose, do it because you love it, and don't expect to be an expert first thing. It takes time to do well at anything, but if you love it, you'll stick with it.
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
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