Scottish politics, U.K. politics, is not really like American politics in this respect. Not everybody is absolutely obsessed with image. I'm not saying the United States is obsessed with image.
Sentiment: NEGATIVE
Something I notice speaking to writers from south of Hadrian's Wall is that the culture is different. At base, I think Scotland values its creative industries differently from England.
It is one of the little known facts about modern Scottish politics that it is not quite as cut-throat as people think it is.
Most campaigns rely on photographs because the moment you do something that is a graphic interpretation where any artistic license has been taken, I think a lot of people are scared that it's going to be perceived as propaganda.
I feel so Scottish when I go abroad, and I'm so proud of it, but for me, it's not a political statement - I just happen to be Scottish.
Scotland has been re-energized, and people all over the country have become involved in - and informed about - politics and government in a way that I have never known before. In short, we have put ourselves firmly in control of our country.
Image means a lot. It is everything in the business that we are in.
It's ironic that the growth of Scottish nationalism has precipitated in the English the sort of hand-wringing the Scots have always done over who they are.
We all know that looks matter, and modern politicians have always assumed that their battles are decided on both substance and image.
Britain is obsessed with political correctness.
We are obsessed with image. I don't think we should take it that seriously.