I describe the design process as like the tip of the iceberg. What you don't see is the long haul: all the endless auditing and things like that.
Sentiment: NEGATIVE
Design is a tool that either allows us to create new markets or disrupt existing ones.
Design is not just what it looks like and feels like. Design is how it works.
Design is how you make your first impression with your consumers. Make sure it is a lasting one.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Design is an unknown.
Design is so critical it should be on the agenda of every meeting in every single department.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
Design is the courage and brilliance to cover an original and make it different.
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.
No opposing quotes found.