My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City.
Sentiment: POSITIVE
I wanted to start a hotel company from scratch.
I don't know anything about the hotel business.
I don't like the idea that one hotel could be better than another. In any city, I try to find a hotel that has the identity of that place - Claridge's in London, the Danieli or Cipriani in Venice. In New York, I stay at the Mercer Hotel; it is so much in the character of SoHo.
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.
I like unique little boutique hotels, such as Blakes in London.
The very best hotel I've stayed in is the Intercontinental on Park Lane. We went there for the Chelsea Flower Show a few years ago, and it was sheer luxury. Everybody had a smile on their face. I came home and changed all my pillows because the hotel ones were so beautiful.
I've been working in boutique hotels my whole life.
In Positano, I like the San Pietro Hotel, which is run by a friend whose family has owned the hotel for more than 100 years.
My new hotels will play a leading role in promoting world peace.
The first time I went to New York, I met Alan Freed.
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