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Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids.

I always designed clothes from a very young age because I didn't like the way they were. They were paralyzing; they were stilted.

Baby fashion has become such a big thing. It used to be that everything had to be pink or blue or cute - you know, very precious - but not cool. But now, my friends who are mothers really want to dress their kids just like themselves.

When I was really young, my mum used to make my clothes - I hated that. I liked the way boys dressed - I still do. I wanted to wear what they wore.

I was always trying on clothes, always really into fashion, ever since probably kindergarten.

Fashion is a dangerous road to go down. Anybody who is going to have children later in life had best not be too fashionable because the photos will come back to haunt them.

I had a suit made for me when I was five. It was double-breasted, mohair and purple. My mother was very particular about clothing - it always used to have to go back into the plastic and it used to drive me insane.

I saw a lot of haute couture all my childhood, and without knowing it I've learned from when I was a child to recognise beautiful fabrics.

You don't want to be that parent - the one who dresses his kid in a cloth sack when all the other kids are in Armani cloth sacks - especially in a time like ours, when materialism is not only rampant and ascendant but is fast becoming the only game in town.

People define themselves aesthetically at a very young age.