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I actually don't have a great surplus of ideas. Some evolve very slowly, over many years, but I sort of trust that all of the interesting ones will become something that I eventually end up doing.

If an idea isn't exciting, you shouldn't do it.

You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.

Big ideas we tend to like are the ones that seem impossible or crazy.

In life, a lot of great ideas sound insane or absurd at first.

Nothing in the world can be more exciting than to create something and see it work.

I have ideas all of the time from the beginning, but they never really wind up turning out like I thought they would.

Typically my ideas come to me in the most inane ways possible. I had the initial idea for 'Quantum Conundrum' while I was walking down the street to get breakfast. People are like, 'Whoa, what's your inspiration, is it something amazing?' No, I was just really hungry.

In the creative industries, there are few things more exciting than a zinger - a thought, idea, line, plot device - anything really, that just totally works in a fundamentally new and fresh way. It's like a uniquely lovely melody or a new taste idea in cooking. Something special, something new, something wonderful. They're also very rare.