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Everything we do is designed, whether we're producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything.

Design is not just what it looks like and feels like. Design is how it works.

I love design.

Design is the courage and brilliance to cover an original and make it different.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

Design is people.

Design needs a new relationship with the world, one that is more focused on our planet's needs.

Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.