There is absolutely a gap in the market for thirty something women and, the more I look at it, the more I feel there needs to be a sense of ease and choice.
Sentiment: NEGATIVE
There is a phenomenal amount of pressure on women in this industry: they are considered vintage by the time they hit their mid-30s.
I think there's a very clear recognition and understanding that the progress of women in business at the very highest decision-making levels is too slow. This is a discussion that's going on in every country around the world, actually.
Also, I think women really come into their own in their 30s.
Women are trying to have it all but are trying to regain control over their time. That's why many women are busting out of the traditional workforce and starting their own businesses.
In America, it has been proven that the bulk of spending money is in the hands of women between 60 and 80, so it's so stupid. The people who do have the time and money to shop are either retired or empty-nesters.
There's a small club of women who are willing to age.
Women are now very comfortable to have babies into their late 30s. You can be a father in your 50s. I'm not saying it's for everybody, and I think people have to get their own life secure before they take on the responsibility of a partner and children.
Thirty is not an age for a woman anymore.
Women's lives get more interesting the older they get. For some reason, when you hit 35, it turns into a grey area filmically. There's not much more until you start playing grannies. I'm not ready for that. I'm just naffed off that, between 35 and 50, there aren't better things about.
It's so hard for women in this business. And I want to be doing this when I'm 50.