Quote

Things get much easier if one jumps on the bandwagon of existing trends.

Trends are not real; they are for the consumer, and once we can get enough of us to free ourselves from it and realize that it's not about strong-arming our way through, it's about understanding that we are so needed for the balance of this planet, then I think we can start having changes.

I don't set trends. I just find out what they are and exploit them.

Figuring out what the next big trend is tells us what we should focus on.

I try to set trends.