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Rarely do I do film press because I'm so low on the food chain of the movie, and for me it's just this thing I did for four weeks before the next tour started.

Press conferences are good. I have my own philosophy about press conferences. I usually think that when they don't like the movie, they ask about other things.

I don't read the reviews, the blogs, or anything else. Instead, I feel the audience when I show the film.

People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: The image is everything.

You always get told how important the premiere and doing the press is, but I have suspicions.

It's hard to market a movie when you're at the mercy of critics and journalists.

We did a lot of press for the last film and now for this one. We don't rest on our laurels.

Movies are hard work. The public doesn't see that. The critics don't see it. But they're a lot of work. A lot of work.

I guess I judge my films by how pleased I am with the work I do, so it's kind of on another level. If they do well at the box office, then that's great. Then I'm really pleased about that too.

I've found that if you just try to make the film you want, you'll find the right audience. If you try to please everyone, you're going to make really boring films.