Textbook publishers don't even bother to advertise at their conventions.
Sentiment: NEGATIVE
I don't publish the books to make money, not at all.
My books didn't fit a marketing niche.
I am not in the business of suppressing books.
Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.
The big bestsellers aren't being created by Barnes & Noble.
All those people whose faces decorate the shopping bags of Barnes and Noble, with a few exceptions, would never get published today.
As a publisher, you have no direct relationship with advertisers.
You don't teach information in a writing workshop.
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
No opposing quotes found.