Quote

Like I always tell people, I don't pander to any audience, but you have to play to your audience.

You need the audience to go on the ride with you. You can't just isolate them.

I was hired by the 'Tom Joyner Morning Show' to do commentary that makes people think. I want my audience to feel like they are learning and not being pandered to.

I don't want to fail the audience. I don't want to let them down.

You've got to honor your relationship with your audience - that they sit down because they want to be entertained. And that doesn't mean you can't provoke them and antagonize them and challenge them in the course of the entertainment as long as you keep the entertainment part of the equation alive.

If you start to just aim for what the audience wants to hear, you're already hamstrung because you don't have any freedom.

I never see things I make in the same way that the audience does. You can never do that.

Don't limit your audience.

You have to be aware of what the audience's expectations are, and then you have to pervert them, basically, and hit them upside the head from a direction they weren't looking.

But you can't really know your audiences so well.