People test movies within an inch of their life so that the entire audience experience is a uniform one.
Sentiment: NEGATIVE
Anything that's memorable about a movie is often what a test audience will object to because they're being asked to be experts. They just compare the film they finished watching to all of the other films that they've seen.
It's a big part of what we do - we test our movies extensively. I'm always there myself. It's sometimes difficult to sit through, especially if it's a version of the movie that's not working particularly well.
Films that score very high with test audiences generally tend to not be so great. But, there's a lot of money involved in making movies, and it's a way for people to reassure themselves, who have spent money, and it's also a way to work out how to market a movie.
Theatrically seeing a movie with a group of people and having a collective experience has an authenticity that you can't get with your big screen television.
A lot of filmmakers hate testing movies. I love it because it's an audience medium. The biggest problem has been the prevalence of all these Internet sites. It's almost impossible to have a test screening without it leaking out on the Internet.
I wonder if that's hurt me at the box office. Maybe audiences these days want to know exactly what to expect when they go into a movie, and my movies are hard to explain in just one way.
In some ways any film that you do has an artificiality about it. Even when you're doing the most kitchen-sinky, gritty, realistic scene you've still got 50 people standing around watching you with cameras and lights and things.
I want to be in movies that stand the test of time.
There is an audience out there for literate films - slower, more observant, more human films, and they deserve to be made.
People go to extraordinary lengths to get films made.
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