I don't know what they're thinking about. Just because someone says, 'I like what you do' or something: They might like it today and tomorrow they might not. I've had that experience with record companies.
Sentiment: POSITIVE
Those record companies don't know what's happening at all.
I don't think they like the idea that the people who are buying the record get to choose what goes out, because it's their job. The fans even pre-ordered stock to make sure that I had some sort of presence.
I think the music business is probably not happy with what we've done, because the people buying the record have actually got to pick what they want to buy, rather than being told what they should buy.
We had an EP out and all of a sudden we find record companies are interested in us, and we're thinking, 'Oh, that's really nice, but we don't think we're ready for it.'
It is true that the record company are always thinking of new ways to flog New Order to people.
You expect certain things. You build up in your mind how it's supposed to go down. When you get a record deal, you think you're supposed to get X, Y, and Z. It doesn't happen like that. You're like 'Oh, this isn't as exciting as I thought it was going to be.'
It's a weird thing when you make records. You try to hear it before you make it, so you walk into the studio with this idea of what you expect to happen, and that usually changes. That usually turns into something else, and that's a good thing.
Stop doing what the record companies are doing and do what's in your heart.
When you do a record like 'Talk,' and you're happy with it, and it reaches your ambitions and then doesn't sell as well as you wanted, it kind of takes the wind out of your sails a little.
You have record companies that sign acts that they think are great, and then they never do anything. Acts that they don't think are really going to do much end up having a career. I don't think anyone really knows what it is that drives somebody to get on their computer and want to download a song.