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Puma is a brand deeply rooted in sporting lifestyle.

I think people need to see Prince live to really understand how remarkable he is.

Prince is the ultimate performer. Prince is that dude that's going to get on stage by himself, if he need to, but hold you in the palm of his hand. Like, you can't take your eyes off the man when he's on stage, and he could just be sitting there playing his guitar.

If you're not Prince, you're never going to sound like Prince.

Prince and I happen to think alike.

Some of the greatest stars in the history of football have been under contract with Puma.

Every now and then, Prince decides to try being a normal rock star. You know, the kind who does a professional arena tour where he plays the hits. But part of what makes him such an eternally fascinating star is that he lives in his own private purple world, even when he sets out to make the house quake.

I was really, really star-struck when I met Prince.

He that has one eye is a prince among those that have none.