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Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.

Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed.

Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it.

While a lot of what is on Facebook is a better amalgam of what AOL, Yahoo, Amazon, and other Web pioneers introduced long ago, with a nice dash of connection and really identified community, this kind of thing is not a new idea.

The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently.

There's a feature on Facebook where you can enable security that checks the device you're coming from. By default these features are likely off, but as a consumer, you can enable them.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.