Form follows profit is the aesthetic principle of our times.
Sentiment: POSITIVE
Create form out of the nature of the task with the means of our time. This is our work.
Profit is one way that you can take pride in the way you publish things and insure that you can go on doing it.
Advertising is the principal reason why the business man has come to inherit the earth.
We're here to bring beauty to the world and make a difference in this planet. That's what art forms are about.
Profit is the sole criterion used by the establishment to evaluate economic activity. From the rat race to lame ducks. The vocabulary in vogue is a give-away. It's more reminiscent of a human menagerie than human society.
Form as a goal always ends in formalism. For this striving is directed not towards an inside, but towards an outside. But only a living inside has a living outside.
When surroundings change, we should also change how we make money.
The designer must understand that form does not follow function nor does form follow a production process. For every use and for every production process there are innumerable equally attractive solutions.
Form follows beauty.
I've come to believe in the primacy of form - the notion of art seducing you through your senses, through your eyeballs.