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It's not about an opening weekend. It's about a career, building a set of films you're proud of. Period.

The stakes are high on every film now because there's the opening weekend. The first week is extremely crucial; increasingly, films are being judged in terms of opening day, opening weekend, then first week. People are going berserk promoting their films.

Movies are not about the weekend that they're released, and in the grand scheme of things, that's probably the most unimportant time of a film's life.

I've been lucky enough to do a few films that will last longer than an opening weekend and those films are the ones I'm proud of.

When I'm working, I look forward to weekends. Film sets give your time a structure; otherwise, one day can run into another. I often find myself in unusual locations, so Friday nights I might head out with some of the cast and crew to explore the town.

I think that with piracy and tighter funds being around, people are realising that the game to play is to try and win people's respect with bold film making and then win a special place in people's collections, rather than just having the biggest opening weekends.

So many large movies come to you with a huge marketing campaign and it's like you have to see this movie this weekend, otherwise you'll be culturally bankrupt and can't converse with your friends.

I respect the fact that people have worked hard all week and want to go to the movies on the weekend and be entertained.

I didn't have this feeling that I should be a leading actor in the cinema. And I wouldn't want the responsibility of the opening weekend.

With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.