You never let a serious crisis go to waste. And what I mean by that it's an opportunity to do things you think you could not do before.
Sentiment: POSITIVE
Never waste a crisis.
What you say and do in a crisis matters.
I really do think that any deep crisis is an opportunity to make your life extraordinary in some way.
If you have spent your life building Ineos, and you find yourself in a crisis, you are going to do anything you can to save what you have been building.
Don't accept that you are in crisis just because everyone says you are.
When you have that window of opportunity called a crisis, move as quickly as you can, get as much done as you can. There's a momentum for change that's very compelling.
Sometimes you have to make a complete disaster of your life in such an epic way that it will be absolutely clear to you what you've been doing.
I think to adequately manage a crisis, you have to see it. Because there's only so much somebody else can tell you about it, and they impose their own distortions on the description. You need to see it yourself.
I always tried to turn every disaster into an opportunity.
Nobody would let us do 'Crisis' again.
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