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While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is taking away from its other businesses.

In addition to their 'do no evil' motto, Googlers have always been guided by another, much less explicit philosophy: 'computational arrogance.'

Google is a private company. It has the capacity to utilize its massive power for whatever political agenda it chooses. But for it to pretend to be an advocate for Internet freedom while simultaneously disadvantaging messages it finds politically incorrect is deeply hypocritical.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

The C.E.O. of Google doesn't look like a Dick Cheney World Domination sort whom we should worry about as Google ogles our houses, our oceans, our foibles, our movements and our tastes.

In saying what is obvious, never choose cunning. Yelling works better.

I don't write about Google except to insult the company.

Google never knew how successful key words would be.

We're living in a world where Google beats Gallup.

We want Google to be the third half of your brain.