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In all honesty, titles are an embarrassment to me.

I find coming up with a title the hardest part of writing a novel.

Science is a victim of its own reductive metaphors: 'Big Bang,' 'selfish gene' and so on. Richard Dawkins' selfish gene fitted with the Thatcherite politics of the time. It should actually be the 'altruistic gene,' but he'd never have sold as many books with a title like that.

I think we all have a selfish gene which rises to the top, sometimes. But then we're also all capable of a sudden magnanimity.

Well, normally we don't think all that hard about titles.

It's good to have a title that's not just one word. If you're gonna title it, you might as well try and say something.

I find titles the hardest thing. I was worried that 'Waste Land' was too much of a downer. For me, 'The Crash Reel' confronts what the film is about: it's not just about the reality of a crash, it's about the extremity we all face, and what happens when life crashes on you.

Selfish genes actually explain altruistic individuals, and to me that's crystal-clear.

I do have trouble with titles.

I like titles that are a little difficult, because it's kind of counterintuitive.