Light-field photography is a transformational technology that needs a transformational product to introduce it. For the first time, we have a light-field camera that's going to be for everyone - not something in a huge room in a research facility.
Unlike regular digital or film cameras, which can only record a scene in two dimensions, light field cameras capture all of the light rays traveling in every direction through a scene. This means that some aspects of a picture can be manipulated after the fact.
For low light, all the light rays participate. We're using all the light coming through a large aperture to make a picture with a large depth of field - totally impossible with a conventional camera.
Light field photography unleashes the power of the light, to forever change how everyone takes and experiences pictures.
With light field technology, there is a huge opportunity for creativity in photography that hasn't been available in the past.
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