The market doesn't make communities. Markets make networks of self-interested individuals, and they work as long as there's more than enough to go around.
Sentiment: NEGATIVE
A society is not a market. It is a political community.
The market is good when the local people are in it and believe in it and support it. That's what I want.
There are values of humanity, culture, beauty, community that may require deviations from the cold logic of market theory.
Communities don't think, don't believe, don't want, don't have needs, don't have interests and don't make decisions. Only individuals have minds that generate desires and needs - and only individuals can make choices and decisions.
Markets are designed to allow individuals to look after their private needs and to pursue profit. It's really a great invention and I wouldn't under-estimate the value of that, but they're not designed to take care of social needs.
Companies are communities. There's a spirit of working together. Communities are not a place where a few people allow themselves to be singled out as solely responsible for success.
A community is a group of people who have come together, and they work and they live to try and improve the standard of living and quality of life - and I don't mean money.
There can never be such a thing as a free market, because it is human nature to cheat, monopolize, and buy off others so as to corner the market.
Markets work when people can evaluate the prices and risks of different products, then pick the ones that work best for them. But when the terms of the deal are hidden, competition doesn't work. And customers aren't the only ones who are hurt.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
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