One survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials.
Sentiment: NEGATIVE
I rarely listen to commercial radio, and when I do, I'm shocked by how many ads there are, and how annoying they are, and how bad the radio station usually is.
I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.
Radio is commercial, isn't it. Its a business.
I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.
That's why I've always been appreciative of truly creative radio commercials.
I think I have between twenty and thirty commercials playing at present.
I love commercials.
The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.
We all understand the economics of the Super Bowl - 10 or 12 minutes of the ball in motion will be stretched into three and a half hours or more of money-making commercials.
I was always amazed about how much I could finally squeeze into a thirty second commercial.
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