The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything.
Sentiment: POSITIVE
I actually have a number of lovely watches from the International Watch Company.
I'm not one of those crazy collectors - I don't have a hundred watches. Only five or six. But I do like to wear a nice watch, especially if we're on the road and I'm wearing a nice suit.
My only market analysis was to look around and see that, in one way or another, most watches are inspired by watches that were made in the 18th and 19th centuries. If I wanted a watch like that, I'd much rather buy the real thing at auction than a replica.
Every man needs a good, solid watch. My favorite watch is the Presidential Rolex. I own many watches, but this one is usually the one on my wrist. I buy mine in the Diamond District in New York City. Classic.
I love watches. I have a Hublot, a Breitling, and a Cartier. Different accessories that I match together just to be comfortable and casual.
I think I'd have to say my favorite IWC. They have been around for so long and the craftsmanship is top notch. A watch maker that has been in business over 100 years has to know what they are doing.
When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn't workwear like Levi's or G-Star.
I've always loved watches my whole life. When I was growing up, I always thought of having a great watch as that next step - of making it, of a rite of passage.
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.
I have a weakness for watches. I have to stop myself buying more.
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