Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
Sentiment: POSITIVE
I have long admired Univision - a pioneer in the industry - and recognized the tremendous potential and influence of the burgeoning U.S. Hispanic population.
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.
It's a privilege to work as an anchor for Univision, but more important, I am amazed by how Latinos are transforming America.
You wouldn't expect ABC or any of the mainstream networks to take a position on immigration, health care, anything. But at Univision, it's different. We are pro-immigrant. That's our audience, and people depend on us. When we are better represented politically, that role for us will recede.
The heart of Univision - and what we do - is here in Miami.
Televisa is the largest media company in the Spanish-speaking world, and the steps we have taken, which extend the tenure of our exclusive access to Televisa's premium Spanish-language telenovelas, sports, sitcoms, reality series, news programs and feature films, put Univision in a stronger competitive position.
Unfortunately, considering that we Latinos are really big for movie companies when they have blockbuster releases or new cable shows, when it comes to the dynamic of supporting our own product, it leaves much to be desired.
The relationship I have with my Hispanic fans is very deep and intricate.
I left Colombia because Univision brought me to the United States.
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