The opera always loses money. That's as it should be. Opera has no business making money.
Sentiment: NEGATIVE
Opera is credible drama now, and it costs less than going to a football match. What have you got to lose?
Opera happens because a large number of things amazingly fail to go wrong.
Now the big question is if you are going to go to all the trouble of setting an opera and making all that music and so on, there's got to be some aspect that you can do in an opera that really makes it worth while.
Opera is for a lifetime, not just a minute.
But nevertheless, it's music ultimately that matters in opera, and opera is a piece of music reaching out as a vision in sound reaching out to the world.
Opera was the cinema of its time, so to bring back that popular appeal, you just need to unleash its visceral immediacy and excitement. Most productions don't manage that - but when an opera does do it, you never forget it.
I don't know anybody in the opera business who isn't worried sick about how best to reach out to underpaid millennials who were suckled on the new on-demand pop culture, which supplies them with cheap, unchallenging amusement around the clock.
More people are listening to opera, and I'm happy - everybody must be given that opportunity.
To tell you the truth, I never listen to opera at home.
It was my contention that opera can not only pay for itself if it is well given, but it can also command a much wider audience if given like a play with lots of rehearsals and wonderful singers that fit the role.