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People's behavior will change with technology. I know very few young people who can't type out a text message on their phone with one thumb, for instance.

Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment.

The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories.

Every teenager and everybody around the ages from 10 to 18 has to go through finding out who they are.

You don't have to be young to learn about technology. You have to feel young.

So many times, these kids know more about the technology than their parents. And so many times, we're putting kids in very adult situations and expecting them to behave like they're 40 years old. Well, that's just not going to happen.

Who would know but ten years ago that kids would be texting each other all the time, that that would be one of their main forms of communication. And so many times, these kids know more about the technology than their parents. And so many times, we're putting kids in very adult situations and expecting them to behave like they're 40 years old.

Children from like 8 and even up to the college age - Spider-Man appeals to a fairly broad demographic but, like I said, a mean age probably of 12 is a good mark - they process information so quickly and it's not because of attention deficit or short attention span.