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The beauty about being a producer is you sit there, and you explore ideas which become a passion, which slowly becomes a reality.

Once you become a producer, you're really selling something. It is a control issue, because you don't really know how it's going to pan out, but the creative control makes it work it.

As a producer, you're there from the inception of the concept to the delivery of it. It just takes so much energy.

I used to have sort of mixed feelings about a producer whose only skills seemed to be going into the studio, schmoozing the artists and making them feel good. I can see now that in some cases, that's what you have to do because that's the only way you're going to get them to produce.

I think most producers and MCs are constantly in this competition, but it's usually with yourself. It's usually wanting to be innovative: wanting to catch yourself when you're doing the same thing or throwing out the same art you've already done.

Honestly, production when you first start can be difficult to wrap your head around.

If you presume to love something, you must love the process of it much more than you love the finished product.

One of the funny things of being a producer, you have these fleeting, intense relationships with people, and they go off to global megastardom, and you don't see them.

The creative habit is like a drug. The particular obsession changes, but the excitement, the thrill of your creation lasts.

The process is intense and the producers, who are intelligent men, are bringing in new people for a fresh look at a complicated project that has been in the making for 10 years.