People think a watch must weigh a lot to be a luxury. But there's no reason why we should add weight to create value. People have to overcome these notions.
Sentiment: NEGATIVE
The key to wealth is that it doesn't matter. Once you've had it, you don't think anything of it; you can wear cheap watches.
Customers often value a good more when its price goes up. One reason may be its signaling value. An expensive handcrafted mechanical watch may tell time no more accurately than a cheap quartz model; but, because few people can afford one, buying it signals that the owner is rich.
My only market analysis was to look around and see that, in one way or another, most watches are inspired by watches that were made in the 18th and 19th centuries. If I wanted a watch like that, I'd much rather buy the real thing at auction than a replica.
I have a weakness for watches. I have to stop myself buying more.
I'm not one of those crazy collectors - I don't have a hundred watches. Only five or six. But I do like to wear a nice watch, especially if we're on the road and I'm wearing a nice suit.
Always wear a good watch, no matter what if you are wearing a suit or sweats. A good watch will hold value over time. It's not about the brightest or the biggest diamonds, it's about quality mechanisms, the heritage of the company you're buying it from.
A watch is a fashion statement, and it says something about the person wearing it.
Everyone looks at your watch and it represents who you are, your values and your personal style.
We are like the mechanism of a watch: each part is essential.
The whole thing of weight, I guess it's because there is a wider fascination we all have with weight.
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