Promise, large promise, is the soul of an advertisement.
Sentiment: POSITIVE
A promise made should be a promise kept.
When you promise something, you must fulfill it.
I never promise something; I always say that I will try. Because if you promise something and you don't do it, you will always be under pressure.
The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
When you make a promise, keep it.
Promise keeping is a powerful means of grace in a time when people hardly depend on each other to remember and live by their word.
Never promise more than you can perform.
Never make a promise - you may have to keep it.
Promises are like crying babies in a theater, they should be carried out at once.
Promise is most given when the least is said.