In India, the films are not looked upon just as entertainment. They're a way of life.
Sentiment: POSITIVE
Movies are a big part of our Indian culture.
A lot of people in India are not that into non-Indian films or Western films.
The film industry is large enough and has many successful icons that have taken Indian cinema to shores beyond India. I think that Indian cinema itself needs to be applauded beyond one individual.
Indian cinema needs all ingredients like emotion, action, sentiment and humour; it's not easy. It's easy to make a Hollywood film, as it goes with a pattern. Our cinema needs a lot of commercial ingredients. That's why I don't do many films.
In India, film sets are like a family atmosphere.
The Indian film industry is very, very vibrant. It is a mix like it is in Hollywood - there is a lot of highly commercial cinema.
There are large numbers of people in India below the poverty line; there are large numbers of people who lead a meager existence. They want to find a little escape from the hardships of life and come and watch something colorful and exciting and musical. Indian cinema provides that.
Western films don't do very well in India.
Cinema in India is like brushing your teeth in the morning. You can't escape it.
Indian cinema is no more limited to audiences in India. We have viewers all around the world, and hence, understanding the global perspective is a must. Cinema Beyond Boundaries would get the viewers and the filmmakers together and would help us in serving them with good quality cinema.
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