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It's good to have it over with. I worked on it a long time, and I didn't know what people were going to think of it. Would people like it? Would they buy it? So far it's been doing pretty well.

If you get it out into the urban field it's going to be used or misused but it'll also probably provide a way of people acknowledging what the aesthetic is about because people have to confront it every day.

I think it is good when something can stay interesting for a long time. It's not just a trend for one month.

In my experience, not just in shooting films but in the commercials I've done, initially, it's very exciting for the community, and its a real novelty. Very quickly, though, they realize there's a buck to be had, and it becomes annoying, and they lose their patience pretty quick.

It's very interesting, the dynamics of popularity. When you do something all the time, you don't worry about whether it's trendy or not.

I think it's as popular as it ever has been and it continues to grow as it does all around the world.

Fame, do I like it? No. It has bought a lot for me in my career, but there are a lot of downsides to it. You give up your privacy. I did it to myself but not to my family and friends. You don't ask for it. You just have to live with it.

I suppose if it has a practical purpose, I appreciate a pat on the back. I suppose it's rewarding, ultimately.

You want people using your product because it's a part of your life, then they can't stop using it.