Revolt is my new - cable music network. It's distributed through Time Warner and Comcast. And to put it simply, it is the ESPN of music.
Sentiment: NEGATIVE
I come from a world of hip-hop, but I love all types of music, and that's what Revolt will reflect. It will be home to electronic dance music, pop, hip-hop.
Treating your audience like thieves is absurd. Anyone who chooses to listen to our music becomes a collaborator.
I think where it's going is toward what the music industry is like, where channels will be considered more like labels that carry the type of TV show that you like, and then you'll consume them however you can. For example, I don't really watch Showtime, but I bought 'Homeland,' and I've been watching every episode on my iPad.
There's a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. 'MyMusic' is proof of that, having a successful run and now coming back for a second season.
If you listen to 'The Revolution Will Not Be Televised,' by Gil Scott-Heron, that album is dripping with rage.
I flood the Internet with what I think is quality content. That's why I did things like giving out a song every 100,000 Twitter followers because I am just looking for ways to get my fans to hear all this music without over saturating things.
I have two syndicated radio shows though United Stations Radio Network.
I'm not interested in forcing my music on people, and that's what the whole music industry nowadays is based on is forcing stations to play it, forcing people to listen to it.
We've been really lucky. We've gotten a lot of airplay over the years. I guess people keep requesting our songs on the radio, because Lord knows I don't do a whole lot to promote myself.
It's really hard in this day and age, with radio and MTV being so consolidated, to get new music out there. I think we've become a really legitimate, viable avenue for getting new music out there.
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