The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
Sentiment: POSITIVE
The companies that work are the ones that people really care about and have a vision for the world so do something you like.
Companies are communities. There's a spirit of working together. Communities are not a place where a few people allow themselves to be singled out as solely responsible for success.
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
If you work for and eventually lead a company, understand that companies have multiple stakeholders including employees, customers, business partners and the communities within which they operate.
The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service, and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time.
The idea that you encourage companies to take their innovative thinkers and think about the most needy - even beyond the market opportunities - that's something that appropriately ought to be done.
The companies that are the most influential and most successful are the ones that care about impact and the influence they have on the world.
One of the reasons you study at great institutions or aspire to work in great corporations is that you hope to acquire the values they stand for.
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