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The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies.

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.

Technology does more than delight, entertain and make our lives more convenient, it's also an agent for social good. That is why it's important for tech startups to stay informed about, and make a mark on, policies that impact them.

Social enterprise is an effective solution for social problems.

Social innovation thrives on collaboration; on doing things with others, rather than just to them or for them: hence the great interest in new ways of using the web to 'crowdsource' ideas, or the many experiments involving users in designing services.

In the 21st century, you have to use technology as one of the tools in the toolkit to bring about social change.

Engaging in social business is beneficial to a company because it leverages on business competencies to address social issues, involves one-time investment with sustainable results, and produces other positive effects such as employee motivation and improved organizational culture.

Companies and managers that find a way to harness social media stand to gain.

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

I feel that business leaders with their ability to create businesses, with their ability to scale, need to play an important role in social service.