CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
Sentiment: POSITIVE
Clearly, every company needs a leader. That's an important part of being the CEO of the company.
If you're CEO of a company, you have to be a public person. You're speaking to the press, you're speaking to investors, you're speaking to employees, you're the public face of the company and so kind of naturally you become more extroverted, more outwards facing.
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
You need to have a great support around you, people that empathise, understand and yet support, because these CEO jobs are all-consuming.
Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.
I think good companies can navigate being public and doing the right things for their customers.
Visionary CEOs are product- and business-model-centric and extremely customer focused.
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
If you work for and eventually lead a company, understand that companies have multiple stakeholders including employees, customers, business partners and the communities within which they operate.
Whether you stay private or go public, after all is said and done, a CEO's job is to create lasting shareholder value.