Many of the companies in the mobile location space are trying to figure out different ways to tie what they're doing to commerce.
Sentiment: NEGATIVE
Local commerce, without question, will be one of the fundamental use cases enabled by mobile devices over the next several years.
A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in.
Many small businesses are running entire businesses from a mobile phone.
It takes a while for executives to understand that every company is a spatial company, fundamentally: where are our assets, where are our customers, where are our sales. But when they get it, they light up and say, 'I want to get the geographic advantage.'
If you look at the major industries of the future, IT and mobile are way up there.
The mobile business in particular is something we must take seriously. I see tremendous prospects for all those transactions that can be handled on mobile phones.
Something like 80 per cent of business decisions have a location element. In fact, it's probably higher than that.
The mobile market is exploding and it makes perfect sense for a media company like ours to create a real content destination for the billions of cell-phone users around the world.
Location is the key to most businesses, and the entrepreneurs typically build their reputation at a particular spot.
If you look at the economics of Nokia, roughly half of the company, half of the business, half of how we think about the business is focused on those emerging markets and on those lower-priced devices. But, of course, people who are aspirational and buying those lower-priced devices today are looking at smart phones tomorrow, and so forth.
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