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In the startup world, 'not working' is normal.

Whether by design or circumstance, every startup will eventually get disrupted.

Startups often have to do dubious things.

Failure will happen. It's a normal part of the startup process.

One of the top causes of startup death - right after cofounder problems - is building something no one wants.

Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert.

The start-ups that do well are the ones that are working all the time.

If a startup stays in Microsoft, it does not have a chance, because all it tries to do goes against what Microsoft is about.

There's a lot of glorification of startups and being a founder. People brush the failures under the rug, but that's the worst thing you can do. You kind of have to face it head on.

The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.