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I just love the world of photography.

Anybody can be a great photographer if they zoom in enough on what they love.

Billions of photos are shot every year, and about the toughest thing a photographer can do is invent an original, deeply personal, instantly recognizable visual style. In the early nineties, Wolfgang Tillmans did just that, transforming himself into a new kind of artist-photographer of modern life.

I've been one of the image-makers who created this concept of perfection. I've done a thousand magazine covers where I'm celebrating Hollywood, glamorous people. Which is all good. It's all entertainment.

The art of photography is all about directing the attention of the viewer.

Most things in life are moments of pleasure and a lifetime of embarrassment; photography is a moment of embarrassment and a lifetime of pleasure.

Photography, alone of the arts, seems perfected to serve the desire humans have for a moment - this very moment - to stay.

I love this life. I feel like I am always catching my breath and saying, 'Oh! Will you look at that?' Photography has been my way of bearing witness to the joy I find in seeing the extraordinary in ordinary life. You don't look for pictures. Your pictures are looking for you.

If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.