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I think people get fixated on the example of an idea.

Almost all new ideas have a certain aspect of foolishness when they are first produced.

Being able to write an idea down succinctly doesn't make that idea any better than one which rambles on a bit. It just comes to the point sooner.

I actually don't have a great surplus of ideas. Some evolve very slowly, over many years, but I sort of trust that all of the interesting ones will become something that I eventually end up doing.

What seems like a crazy idea today eventually grows. It's a 'with hindsight' thing. One day, someone will turn around and say, 'That was genius.'

I begin with an idea and then it becomes something else.

I always follow the same idea: Start small and disrupt to create something big.

I think sometimes people need to get used to an idea.